Round-ups by Indie Devs

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Expand at SOWN and Tokyo Game Show 2014

“One thing that we did with our poster was to display several of the awards that Expand was nominated for. We did this because we wanted to provide a way for people to filter their selection of what to play such that it would portray the game favourably.”

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5 GDC Play Booths that Nailed It at GDC 2015 from IndieGameGirl

“A booth that does it’s job not only attracts attendees and the press, it leaves a lasting impression. People who interact with well-designed booths learn more about your game on their own, as well as share what they learn with others.”

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Zoink! at PAX East 2017

“Going to conventions like these will cost money. It might be less or more than we spent, but for an indie dev it’s quite the investment either way. So if you’re gonna have a booth, make sure it looks nice and makes it easy for people to come in and play! It should draw people’s attention, feel inviting and also be special enough for people to remember you when the weekend is over.”

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9 Tips for Showcasing at Events by Andreea Vaduva

“Showcasing at events can get a bit expensive, especially if you have to travel by plane. So, as an indie developer, we are entitled to ask ourselves why would we invest in events, when we could pour that money in online advertising? Here are a few key areas that an event covers and turn useful in various stages of your business, that online doesn’t cover:”

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Poncho at EGX 2015

“I was furious, after spending just as much money as everyone else, we got far less value. To top it off, our booth alone was dark and had no lighting. In order to get press to play the game, we literally had to go out into the expo and grab as much press as we could and lead them to our own booth, because no one knew where it was. Additionally, due to the lighting situation, some press that wanted to conduct interviews couldn’t do it in front of our booth because it was too dark. That’s how bad it was.”

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Ysbryd at PAX East 2015

“We actually didn’t have any sort of Ysbryd Games branding visible, other than subtle, small logos attached to each of the various games’ banners. This was a big mistake on our part, much as we believed that it was better to help push the identity of our devs’ games. A lot of people believed our area was still part of the Indie Megabooth – which theoretically isn’t a bad thing (we love you, guys!), but this just means we have a long way to go with establishing our label as a proper brand.”

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The 5 trends that defined the game industry in 2016 by Gamasutra

“2016 was the year that these fears and gut feelings began to creep into observable reality: As the quality bar rises on indie games, so do development costs; discoverability continues to be an issue as games flood the market; hits become bigger and fewer, squeezing out more indies; game devs have more and more in common with struggling artists and musicians; and so on.”

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Through the Woods at PAX Prime 2015

“Make sure there are at least three of you so one of you can always be walking around, networking and making new friends! Meet everyone! Play every game, even if it doesn’t look that interesting to you; you might be surprised.”

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How we increased our number of subscribers by 150% at MAGFEST

“One of the biggest mistakes we could have made would have been to show off an unfinished project. Using resources such as r/gamedev and consultants like Xelnath (Alexander Brazie)., we tested and retested our demo. After 8 months of gathering feedback, we created a strong well-balanced set of levels that delivers a lot of action in a very short time.”

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Epistory at PAX South 2016

“We had a very basic booth and wanted to put our own little touch on it. We brought a roll up of Epistory and built a fox face-like paper bowl, with candies in it. I confess that it’s easier to find ideas when your game has a papercraft/origami art style like ours! We also placed flyers on the table with a nice design and bookmark shape to remind players of the storybook written in the game. The final touch was a homemade fox mask that looked exactly like the one that our protagonist is riding. Sometimes we wore it, sometimes we let people try it.”

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