We know it’s not easy to make a game, let alone market that game on tight deadlines, small budgets, and little sleep. Indie Boothcraft is our humble attempt to make it all a little easier, by sharing convention tips and resources from experienced indie devs.
A convention is a great chance to build a relationship with your fan base, drive sales, and get press attention, but cons come with unique challenges. You’ll need to squeeze a lot of functionality into a tiny booth, and you’ll be competing for attention amidst a melee of con-goers and noisy neighbors. A solid plan will help you get the most out of the event.
Start PlanningYou can expect to spend an average minimum of $3,000 to travel, attend and market your game at a convention. That number can fluctuate based on how thrifty or extravagant you want to be. Prioritize your spending to help get the most out of your budget.
The Checklist
“Showcasing at events can get a bit expensive, especially if you have to travel by plane. So, as an indie developer, we are entitled to ask ourselves why would we invest in events, when we could pour that money in online advertising? Here are a few key areas that an event covers and turn useful in various stages of your business, that online doesn’t cover:”
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