About Indie Boothcraft

Indie Boothcraft began when Chicago’s indie game scene exploded in 2012. Hats Productions were anxious exhibiting their first title — they had a little Kickstarter money, but it had to go a long way.

That’s when Jamie first shared her marketing knowledge with the team. She loves crafting booth experiences, designing and producing promotional assets, and now assists others with marketing and selling their indie wares.

She’s witnessed many successful launches, and many flops. Hopefully this information saves you and your indie business time, stress, and potential losses. Consider paying it forward by contributing your story.

We hope you enjoy Indie Boothcraft as much as we enjoyed building it!

The Men Who Wear Many Hats at PAX East 2013


2015 Launch: Two graphic designers buckled down for a weekend to concept, brand, write and code this entire site in WordPress. Jamie laid the foundation with over ten years of branding and web development experience. Aaron evolved the content, created illustrations to add visual quirkiness, and provided insight on pro trade booths.

2023 Reboot: **UNDER CONSTRUCTION GIF HERE** IBC’s theme is now upgraded to new WordPress features, and Jamie’s expanding the content to help more than indie devs! Check back for updates.