Key Visuals

You're not here to sell a game. You're here to sell the promise of an experience. That's only possible with professional graphics and a solid game demo that will convince someone to throw their wallet at you! These are difficult to gauge financially but in general, the more attention to detail, the greater the effectiveness of your key visuals.

Recommendation Cost
Game Demo Varies
Game Trailer Content Varies
Game Trailer Production Varies
Game Logo Varies
Company Logo Varies

Branding

Visual consistency is extremely important to your brand. Consistent use of logos, colors, fonts and imagery across all of your materials makes your product more desirable to gamers and potential partners. These materials will pay for themselves down the line. But mistakes are also costly, so consult with a graphic design professional to ensure your investment is sound.

Recommendation Cost
Business Cards – 250 ct $35
Hanging Banner – 8'x3' $30+
Retractable Standing Banner $99+
Acrylic Sign Holder $20+
DIY Uniform $30+

Swag

Handouts legitimize your booth's presence and communicate details succinctly, so you MUST have a memorable promotional card containing all of your critical info. Other materials are icing on the cake which can greatly increase foot traffic. Buttons are sure winners, and stickers may be prohibited. Don't get irritated when your items are abandoned or discarded – it's just the convention circle of life.

Recommendation Cost
Game Codes to hand out! Varies
2500 pocket-sized Promo Cards $125
1000 tabloid-sized Posters $244
T-shirts $4+ each
Plush Toys Varies

Survival Kit

Games are a labor of love, but don't drive yourself into the ground. Pace yourself throughout the duration of your trip. Remind your crew to take frequent breaks so they're performing at their best. Someone's bound to catch con-crud so pack in your Vitamin C and stay hydrated.

Recommendation Cost
Fully-stocked Supply Box Varies
Healthy Snack Box Varies
Medical Kit Varies
Water Bottle $12
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