Announce the booth
Tweet or blog about your presence at the convention. Let people know what they can expect if they drop by your booth, and get them excited about it!
Build your press kit
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Keep your brand on point
If people can’t read your logo, they won’t remember your name. Use consistent colors, fonts, and imagery to make your signage, handouts, and business cards coherent and professional. And cover that ugly table with a tablecloth.
Large-format graphics give your booth a sense of epic scale. Be big and bold, and prioritize visibility. Keep your designs simple – nobody wants to squat down to read your fine print. Consider retractable banners for easier transport.
Hand out freebies
People love swag. Free postcards, posters, buttons, and temp tattoos are an easy way to attract attention and pitch your game. Buy in bulk for bigger discounts. Also, keep in mind that some cons ban stickers.
Prep download codes
People also love free games. Take a stack of business cards and put free download codes on the back. Give them to your biggest fans and press evangelists. Trust us, it will go a long way.
Include contact info
People want to be able to follow you easily. Include your website, Facebook, Twitter handle, or Kickstarter link on everything you hand out. And forget QR codes – they're easily forgettable and just plain awful.
Use raffles and competitions to encourage repeat visits. Entice instant purchases with discounts or pre-sales. Give free posters to customers who verify their mobile game purchase on their phone. Use your imagination.
Unconventional items that tie into your game's world really stand out. T-shirts, hoodies, hats, totes, patches, toys and statues can help offset convention costs. If you have merch rewards for a Kickstarter, consider bulk purchasing some extras to sell.
Don't sell merch
Every pound of physical goods costs money to ship or haul. Estimate the cost of the merch versus the potential sales figures. When will you'll break even on it? Where will you store it in the booth? What if you don't sell anything?