• Arelite Core at PAX East 2016

    Arelite Core at PAX East 2016

    “I like to arrive early to various events, which is why I made sure I was always there early during the three days of the convention. I found that it was a good time to meet with people I otherwise wouldn’t have time to, and have given some business cards during that time. You never…

    Read that post →
  • Indie Economics – Part 2

    Indie Economics – Part 2

    “So, how much money do indie developers make in a year? On our anonymous survey, we asked IndieMEGABOOTH exhibitors about their annual household income. This question may seem intrusive, but it provides valuable context for understanding indie sustainability. As Jen’s blog post noted, almost 80% of the devs we surveyed identify as full-time indies, but…

    Read that post →
  • Measuring Indie Megabooth’s Success & Impact – Part 1

    Measuring Indie Megabooth’s Success & Impact – Part 1

    “Demographically, those who filled out the survey mirror the demographics of the game industry at large. Of those that responded to this question (59/61 response rate), 93% respondents were male and 7% were female, meaning that women and non-binary individuals were under-represented. In terms of respondents’ reported race (56/61 response rate), 82% self-identify as white,…

    Read that post →
  • The Painter’s Apprentice at MAGFest 2016

    The Painter’s Apprentice at MAGFest 2016

    “There are a lot of reasons to exhibit at these conventions, but the biggest one for most developers is to build a community and generate some leads. For me, I really wanted to expand my mailing list. My method might be a bit tricky – I collected emails by saying they were signing up for Alpha…

    Read that post →
  • First Convention Booth Post-Mortem by Gabriel Schneider

    First Convention Booth Post-Mortem by Gabriel Schneider

    “If you’re going to a convention to accomplish specific goals, make it as easy for people to help you as you possibly can. This I consider the biggest failing of my booth setup. There were more than the eight people who voted who seemed to genuinely enjoy my game and likely would’ve voted “Yes” on…

    Read that post →
  • A Tofu Tail at Pax East 2016

    A Tofu Tail at Pax East 2016

    “I’ve often heard about the psychology of lines with people at trade shows and shops, but at PAX, it was really apparent. If no one was in the booth, people would gaze over at the video, see a few seconds of it, and then continue walking by. However, if we were standing around the front…

    Read that post →
  • ChemCaper at Tokyo Game Show 2015

    ChemCaper at Tokyo Game Show 2015

    “You’ll need time to familiarize yourself with the layout of the place, and it can be a little difficult to figure out which area to get your pass, where the entrance is, and where all the other booths/business meeting areas are located.”

    Read that post →
  • Breaking Fast at PAX East 2016

    Breaking Fast at PAX East 2016

    “This was an important lesson for us: make as easy as possible for players to play your game; don’t assume that people who want to play the game will actually do it if they have to engage in a close relationship or a conversation.”

    Read that post →
  • 12 Tricks to Selling Your Ideas, Your Game & Yourself by Thomas Henshell

    12 Tricks to Selling Your Ideas, Your Game & Yourself by Thomas Henshell

    “In order to sell well, you must have conviction. You have conviction if you truly believe in yourself and your product. While I must admit it is possible for the highly skilled to fake conviction, there is no need to do so. Real conviction is easy and free when you are in love with your…

    Read that post →
  • Wulverblade at GDC 2014

    Wulverblade at GDC 2014

    “Since the event we have had continued interest in the game which has been really heartening to see. We now realize that we should do everything we can to continue to grow that interest and keep the attention going.”

    Read that post →
  • City of the Shrowd at PlayExpo 2015

    City of the Shrowd at PlayExpo 2015

    “Book hotels, order materials sooner: this cost a good deal of money and was quite stressful to boot. I wasn’t sure if we would be able to commit to attending until closer to the show, but as a result, lodging costs went way up, and selection went way down.”

    Read that post →
  • SmuggleCraft at Indy PopCon 2015

    SmuggleCraft at Indy PopCon 2015

    “Now, let’s get to the important part: everyone loved The Couch. […] We added colorful throw pillows and a blanket because we felt it was important for our booth to feel like home; to hearken back to couch-centric local multiplayer days. It brought an element of comfort to gameplay that is uncommon at convention booths,…

    Read that post →