We know it’s not easy to make a game, let alone market that game on tight deadlines, small budgets, and little sleep. Indie Boothcraft is our humble attempt to make it all a little easier, by sharing convention tips and resources from experienced indie devs.

Where the hell do I start?

A convention is a great chance to build a relationship with your fan base, drive sales, and get press attention, but cons come with unique challenges. You’ll need to squeeze a lot of functionality into a tiny booth, and you’ll be competing for attention amidst a melee of con-goers and noisy neighbors. A solid plan will help you get the most out of the event.

Start Planning

What do I actually need to buy?

You can expect to spend an average minimum of $3,000 to travel, attend and market your game at a convention. That number can fluctuate based on how thrifty or extravagant you want to be. Prioritize your spending to help get the most out of your budget.

The Checklist

Booth Showcase

Ars Technica PAX East 2016 Gallery

Ars Technica’s PAX East 2016 Gallery

“Everywhere you looked was another practically unknown, two-person developer team with a booth barely bigger than a folding table and a pixel-art aesthetic. Simply spending 10 minutes with every game on offer could easily take an entire week, much less a weekend (and that’s without the massive queues of show-goers).”

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